![]() Easy CTA's for link recipients to try Loom.This was further fueled by a series of product features and initiatives: ⚡️ Fueling viralityįor Loom, virality is inbuilt with each user introducing the product to their video recipient. A dedicated growth engineer was tasked with experimentation and feature development for optimizing the activation metric. This was followed by a 9-month growth effort to increase the activation metric from 17% to 35%. Basis the realization that Loom's actual aha moment was the first view that a user gets for one of their shared videos, the definition of activation was modified from # of users who created looms to # of users who received at least 1 view for their loom Inspired by the Reforge growth academy, Joe and the team decided to focus on a new leading indicator. ![]() ⭐️ Chasing the Aha moment - a new leading indicator! The program was hence retired and the focus for the organization shifted. The program supposedly brought noise as activations rates dropped and future monetization prospects faced risks. However, like all referral programs, the loom one also had its caveats. The frictionless referral program brought very valuable top of the funnel and saw Loom make inroads within organizations where they had already landed.
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